The PepsiCo PR team should have thought twice about naming its spicy summer Doritos flavor “Heatwave.” The “hot” new flavor is a reminder of the loopholes in PepsiCo’s palm oil policies that have its suppliers literally setting fires to Indonesian rainforest.
2016 was the hottest year on record, and with companies like PepsiCo linked to reckless palm oil production that clears rainforests and endangers orangutans, 2017 is shaping up to be no different. As PepsiCo’s conflict palm oil heats up the planet, it’s time for us to turn up the heat on Pepsi. Heatwave Doritos give us a great chance to embarrass PepsiCo in front of its customers.
Let’s use Facebook and Twitter to brand jam PepsiCo and call for it to end palm oil production that’s spreading real heatwaves -- and droughts, melting ice caps, and worse -- across the world.